On Sunday, Paltrow, 48, excitedly shared that Goop’s Double-Sided Wand Vibrator, which sold out almost immediately after it launched on Valentine’s Day, was back in stock.
“The @goop vibrator that sold out in less than 24 hours is finally back in stock. Link in bio to shop; it’s a vibe,” she posted on Instagram, along with a video of the vibrator moving along to 2 Chainz’s song “It’s a Vibe.”
The Goop founder also cc’d the rapper, né Tauheed Epps, in the post, and he quickly responded.
“?Lord …..GP,” 2 Chainz, 43, commented on the post.
The song, which 2 Chainz performs with Ty Dolla $ign, Trey Songz and Jhené Aiko, isn’t specifically about vibrators — the music video shows the artists hanging out in a club, and the lyrics are more about the vibes he’s giving out to women. But the Goop team seemed to think it was a good fit for the post, to 2 Chainz’s amusement.
Paltrow has sold vibrators on her website for years, but the $95 model is the first from the Goop brand. In Feb. 2020, the Shakespeare in Love star said that her 15-year-old son Moses was initially upset that Goop offered vibrators.
“Actually, my son said to me the other day, he was like, ‘At first I thought it was really teary that there were vibrators on your website and now I think it’s a great thing!’ ” Paltrow said on Jimmy Kimmel Live!. “He’s like, ‘You’re a feminist, Mom. You’re a badass.’ ”
“I was like, ‘Thank you!’ ” she said.
And Paltrow has offered to get a vibrator for her mom, actress Blythe Danner, who has previously said that she hasn’t been in a relationship since her husband, director-producer Bruce Paltrow, died from cancer in 2002. Speaking with the 78-year-old on her Goop podcast, Paltrow asked her mom if she wanted to go on dating apps and find a boyfriend.
“No. I have no interest. Really I don’t. If I got my heart broken, I’d probably jump off the railing,” Danner replied. “And I don’t want to be bored, so it’s one or the other.”
“I can also go to Goop.com and get you a vibrator,” Paltrow offered.
“Thanks very much, but no thanks,” Danner said.