Beyonce and Jay Z have unveiled a new campaign for Tiffany and Co.
The powerhouse couple feature in the luxury jeweller’s latest campaign about modern love. It is the first time they’ve appeared in a campaign together.
Beyonce, 39, shared three images from the photoshoot on Instagram, including a photo of the couple against a never-before-seen Jean-Michel Basquiat painting in the company’s signature robins egg blue shade.
In the photos, Beyonce can be seen wearing a fitted black dress with train paired with long mesh gloves and a chic up-do, accompanied by a 128.54 carat Tiffany Diamond.
The large yellow diamond was originally unearthed in South Africa in 1877 and has previously only been worn by four women: Mary Whitehouse, Audrey Hepburn, Lady Gaga and Gal Gadot.
The diamond is worth $30 million (£21.9 million), according to estimates from Tiffany & Co.
Alexandre Arnault, Executive Vice President of Product & Communications at the jeweller, said in an interview with Yahoo Life: “She’s the best singer in the world, and he’s the best rapper in the world, hands down. And we’re the best jewellery company in the world, right? So we kind of had to marry ourselves together to produce this.”
Mr Arnault said he wanted the billionaire couple to “be seen as no one has ever seen them before”.
“We wanted to go behind the scenes and try to capture those intimate moments that are so difficult to see and find.
“You’ll see the magic of them loving each other. It’s quite incredible,” he said.
“Also, their daughter was on set and she appears in one of the videos. You see the special bond that they all have together, which is amazing.”
