Following in the footsteps of the late Virgil Abloh, Pharrell Williams has been named as the Creative Director of Louis Vuitton Menswear.
Pharrell Williams is the new men’s creative director of Louis Vuitton, the French luxury fashion brand announced late on 14 February. The American musician and record producer will succeed Virgil Abloh, who passed away in November 2021.
Louis Vuitton announced that Williams’ first collection will be revealed during Men’s Fashion Week in Paris in June.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” the fashion house’s chairman and CEO Pietro Beccari said in a statement.
Pharrell Williams is named Creative Director for Louis Vuitton Menswear
Williams is a 13-time Grammy award winner and also has two Academy Award nominations. An icon in the world of music, he also has proven credentials in fashion.
In 2003, the “Happy” hitmaker co-founded streetwear label Billionaire Boys Club with fashion designer Nigo. In the past he has also collaborated with luxury brands such as Adidas, Tiffany & Co., and Moncler. Williams had also collaborated with Louis Vuitton on a pair of sunglasses named Millionaire in 2005.
In its announcement, the brand said that the Williams’ way of breaking boundaries in his worlds “aligns with Louis Vuitton’s status as a Cultural Maison.”
