By Deji Osas
Genesis is making a daring move with its screenless, off-road-oriented X Gran Equator con
Genesis X Gran Equator Concept Debuts as Rugged, Screen-Free SUV Vision
Genesis made headlines at the New York International Auto Show this week by unveiling two new models, including the off-road-oriented X Gran Equator concept. This rugged SUV concept follows the recent debut of the similarly named X Gran Coupe in South Korea—a large sedan powered by a combustion engine.
The X Gran Equator could preview an adventure-ready version of the upcoming GV90 electric SUV or even evolve into a standalone model aimed at segment heavyweights like the Rivian R1S and Land Rover Defender. With this, Genesis continues its push upmarket, following recent luxury-focused concepts that span sedans, convertibles, and SUVs.
While many expected Genesis to reveal the GV90 or a rumored extended-range hybrid version at the show, the automaker instead spotlighted this bold off-road concept. Its lack of a front grille, smooth aerodynamic surfaces, and absence of exhaust pipes suggest it’s an all-electric vehicle—though official specs remain under wraps.
Design-wise, the X Gran Equator rides on chunky all-terrain tires, has generous ground clearance, and features sharp LED lighting front and rear. Its fastback rear profile echoes elements of both the Range Rover Velar and Rivian R3. Inside, the cabin takes a minimalist approach: there are no screens, just four analog dials delivering off-road data, along with pillar-mounted grab handles and two-tone blue and beige upholstery.
The concept appears to draw some cues from Genesis’ Neolun concept, which is expected to evolve into the GV90. If the Gran Equator does reach production, it could serve as an adventure-focused trim in the GV90 lineup—perhaps Genesis’ answer to Hyundai’s Ioniq 5 XRT—or stand alone as a premium off-road EV.
With no official release date or specifications yet, speculation points to a 2026–2027 debut for the GV90. Whether the X Gran Equator becomes a real model or remains a design study, it reinforces Genesis’ ambition to compete in the high-end, electric off-road space.
