Advertisers such as YouTube and Netflix are already turning their attention to Generation A marketing videos after the recent viral Gen Z trend.
From videos promoting museums to zoos, companies have turned to using Gen Z slang as a way to broaden their outreach on social media.
Firearms expert Mark Murray-Flutter, 65, become a social media star for his awkward delivery of terms such as ‘rizzler’, ‘main character energy’ and ‘Pop off, queen’ when showing off the Royal Armouries in Leeds.
But, it now appears that those born since 2011 – considered Generation Alpha – are being targeted in the next social media trend.
For anyone born from 1946 to 1964, they are considered baby boomers, if you’re born between 1965-1979 you’re considered Gen X, from 1980 to 1994 you are a millennial and Generation Z is anyone born from 1995 to 2010.
Mark McCrindle, an Australian social research expert, revealed how Gen A have ‘brand influence and purchasing power beyond their years’.
He told The Times: ‘[Gen A is] the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer lifespan than any previous generation.’
At a time when more children have owned mobile phones than ever before, it certainly shows their influence.
YouTube was also found to have recently leapfrogged Netflix in terms of popularity among Gen A, according to a survey.
Jemima Cox, the head of social sciences at insights agency Canvas8, previously told Metro: ‘Gen Zis often referred to as digital natives, but for Gen A, technology is completely second nature.’
‘The pandemic has made it challenging for Gen Z to transition into adolescence and adulthood, while for Gen A, the impact is still happening as they are learning about the world.
Many of Gen Alpha will be familiar with Zoom lessons, and be even more au fait with being online than Gen Z.
However, one thing the two generations do have in common (at least, for now) is their preferred social media platform – TikTok.
And like both members of Gen Z and millenials, it’s predicted that Gen Alpha will delay standard life millstones like marriage and having children, compared to generations prior.
Earlier this week, researchers in Michigan lifted the lid on the epidemic of loneliness gripping America’s youth, with nearly a fifth of parents saying their child has no friends or not enough of them.
Experts at the C.S. Mott Children’s Hospital say parents are scared their Gen Alpha kids aren’t forging relationships at school, and attribute this to everything from shyness to social media.
They also warned that America’s culture wars are making it harder for children to make buddies, with political and religious divisions acting as a barrier between families.
Hospital researcher Sarah Clark says too many kids lose out on friendships that would otherwise boost their ‘health and development, emotional well-being, self-esteem and social skills.’
They can end up feeling ‘isolated and lonely, which impacts their quality of life and mental health,’ she adds.
