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Prudential Africa has announced that 222 of its sales representatives across seven of itsmarkets in Africa have qualified for the Million Dollar Round Table (MDRT) in the first half of2022. This is in comparison to 39 qualifiers from the same period last year, up 469 percent.This makes Prudential the company with the highest number of MDRT members in Africa, withthe largest number of qualifiers coming from Nigeria.Million Dollar Round Table (MDRT) is the global Premier Association of FinancialProfessionals. MDRT members lead the global financial services profession in professionalknowledge, ethical conduct, and client service. Members are recognized as setting theinternational standard of excellence in the financial services field, meeting unique client needsin the evolving landscape of modern personal finance while adhering to a strict code of ethics.These results reflect the strong performance of Prudential in Africa, with Annual PremiumEquivalent (APE) sales growing by 17 per cent year-on-year as announced by the Group in its2022 half year financial results. Six of its eight markets recorded double-digit growth in APEsales.Nick Holder, Chief Operating Officer, Prudential Africa, said that: “Prudential Africa continues tofocus on investing in its distribution channels to support the health and protection needs of itscustomers. We continue to equip our agency force and financial service consultants with digitalcapabilities to connect and engage with customers as well as provide personalised advice. Ourmulti-channel and integrated distribution strategy is able to adapt to evolving customer needsand local market conditions, and positions us well to capture growth opportunities”.Prudential Zenith Life Insurance Ltd (PZL) is a subsidiary of Prudential Plc., established in 2017when Prudential Plc acquired a 51% holding in Zenith Life Insurance. PZL is one of the mostcapitalized companies in the Nigerian insurance industry with a wide range of individualproducts including savings & investments-linked products, endowment, and protection productsdesigned to meet the needs of individuals and their families. For corporate clients, thecompany’s product offerings include Group Life, Key-Man Assurance, Credit Life, School FeesProtection, and Mortgage Protection, ensuring that the welfare of clients’ staff and families aremet.Prudential Plc provides life and health insurance, and asset management in Africa and Asia,helping people get the most out of life by making healthcare affordable and accessible and bypromoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets,and empowers them to save for their goals. It has more than 19 million life customers and islisted on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S), and NewYork (PUK).Prudential Plc has insurance operations in eight countries in Africa: Nigeria, Cameroon, Coted’Ivoire, Ghana, Kenya, Togo Uganda, and Zambia. With over 1 million customers, PrudentialAfrica works with over 11,000 agents and six exclusive bank partnerships, with access to over600 branches to bring value-added insurance solutions to its customers.
