M.I Abaga – Africa’s #1 rap artist has been named creative director of Vault Hill, overseeing the creative direction of the human-centric metaverse and NFT marketplace product lines of the organisation. M.I Abaga will take a “hands-on approach” working closely with the product and growth teams at Vault Hill to build a metaverse designed to make you feel more human.
M.I Abaga is a multi-award winning rap artist with an impeccable track record not just as a creative, but also as a leader. Having started off as a rap artist with Chocolate City, a record label based in Nigeria, he rose to become the CEO of the label where he spearheaded a major partnership with Warner Music Group. The partnership brought more exposure to the African music scene and created a platform where African talents could showcase themselves to the world. He currently serves as the CEO of TASCK – a creative agency committed to changing the world with electrifying ideas that creates visibility for individuals and organisations.
“The addition of M.I Abaga to our executive team is a step in the right direction to pivot our brand and metaverse for growth, foster our culture, values and ethos as an organisation”. Jimi Daodu, Vault Hill’s CEO said. “His charisma, poetic vision and creativity are the qualities that make him perfect for us at Vault Hill. M.I Abaga was a natural choice for us, we are pleased to have him on board and we look forward to what is to come”.
